Every family we know is considering college cost as an important factor in their child's college decision. Regardless of a family's ability to pay, they're all considering cost and value. As I mentioned yesterday, Net Cost is the most important number.
Families want to know what options they have when the Net Cost still seems impossible. Should they negotiate with a college to try to increase the amount of scholarship money offered? We discourage people from thinking of the discussion with financial aid officers as negotiation. Actually, what you want to do is ask the financial aid officer to reconsider your case and ideally you'll provide the college with new or additional information clarifying your situation. Including information about scholarship offers from other colleges may be part of that clarification.
Here's a great article - great, because I agree with all of it's points!
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